All the great LinkedIn networking strategies and beautiful words in your profile won’t have impact till you have thought through your why.  If you don’t know why you want to be on LinkedIn and what you want to achieve, it will be hard to know if you’re successful.

Step back and reflect on your goals and aspirations and how they can tie into LinkedIn:

Goals. What is most important to you that you want to achieve for your career? For your organization? Is there a way to measure it? What does success look like?

Audience. Who are you trying to reach or build relationships with and for what purpose?

Personal Brand. What do you want to be known for? What reflects who you are, who you want to be, what you want to accomplish in the next year? Longer term? What’s your path to getting there?

Your Niche. What is most important in your field, profession and career segment to be successful? Are there areas of expertise, knowledge, skills, certifications, credentials that you should indicate – or strive to achieve?

Unique Value Proposition. How do you differentiate yourself? What problems do you and your organization solve?

Use the right words. What words evoke what you have thought through? What terms are used in your field or profession? What are the search terms the most important kinds of people you are trying to reach might use that you should use? Emphasize highlights of your results, impact and how you solve problems.

How Your Why Connects to Your Overall Marketing Plan and Organization’s Mission. Give some thought to how your plan for LinkedIn fits into your marketing strategy and overall mission for your organization.

Time is precious so being strategic and having a plan helps you use LinkedIn efficiently to achieve your goals. How are you using LinkedIn to reach and measure your success, and meet the right people to help you get there?


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