Each social media site has its own unique personality, community and features. If you’re not familiar with it, the first thing to do is watch, listen and learn. But to use your time well, the key to success is knowing what you want to achieve by using social media. If you don’t know where you want to go, it’s hard to know if you’ve gotten there.
Thinking through your goals will help you determine which social media sites, strategies, content, visuals and stories to use to achieve success. And what metrics to measure to gauge how you’re doing.
That is why the first foundation I help clients think through is their goals and most important audiences. For example, do you want to:
- Increase customers, clients, donors, or members
- Build community with current customers
- Educate a specific audience about something
- Increase visibility for your organization
For more details check out my article on how to Create Your Social Media Plan for Success.