All the great LinkedIn networking strategies and beautiful words in your profile won’t have impact till you have thought through your why. If you don’t know why you want to be on LinkedIn and what you want to achieve, it will be hard to know if you’re successful. Step back Read more…
Hopefully it’s easy to think of things we are thankful for in our personal lives (which is so important to do!), but this is also the perfect time of year to think about our gratitude in the professional sectors of our lives. The people who make a difference in our Read more…
LinkedIn can be a powerful tool for networking and enriching your professional life. But to really capitalize on its strengths it’s important to reflect on your professional goals and what you want to accomplish by using LinkedIn. You can spend a lot of time exploring the different features of LinkedIn but to be successful, know what you want to achieve:
- Meet new professional contacts within your field
- Attract new clients, customers, members, or donors
- Find a new job
- Gain visibility for your business or start-up
- Recruit new employees or partners
The more you can articulate about that big picture purpose and then the specific outcomes you are seeking, the easier it is to finetune which tactics and LinkedIn features are best to use to accomplish them. For example, if you want to use LinkedIn to find new clients or business contacts, think through as many details about who your ideal client is as possible, such as industry sector, organization size/type, geographic area, job type/titles, interests, past experience or education.
Then picture what success will look like. How can you measure that? An example might be that your active engagement in LinkedIn would result in 6 prospective clients and 3 confirmed new clients of XYZ type in the next six months.
Key Steps to Maximize Your LinkedIn Presence
Explore how you can use the different Linked features and functions to make your goals a reality such as:
Review your profile. Does your profile position you with the right keywords and accomplishments to appeal to people in the way you wish to be viewed? Use your headline as your personal brand and emphasize concise highlights of your results and impact. Complete your profile sections such as education, certifications, honors and awards, volunteer roles, and interests to reinforce your expertise while also showing that you are a well-rounded person. Do the same review of your organization’s LinkedIn page, taking advantage of features like the ability to highlight your products and services.
Regularly share useful information related to the expertise you would like to showcase, such as links to insightful articles, data, or research. Give an update about an important project you completed or that you are giving a presentation at an upcoming conference.
Join the right groups and engage in conversation. Search for groups related to your interests and professional goals, looking to see if they have active discussions happening. Show your expertise by answering questions in the Answers section of LinkedIn.
Are you making attracting and retaining the next generation a priority to sustain your organization and benefit from their fresh insights and ideas? Quite simply, they are the future. Which is why empowering and cultivating the next generation of leaders in your organization, association, industry is so vital. While appealing Read more…
An effective, supportive network can serve as your own personal advisory council and see you through life’s twists and turns. While it can be tempting to reserve networking for job hunting, cultivating your network on an ongoing basis is a powerful strategy for meeting your business and career goals. The best networks are Read more…
Are you getting the maximum impact from your social media efforts? Many organizations have implemented the first stages of social media engagement, typically including a facebook fan page, someone tweeting occasionally, and perhaps a LinkedIn group or Flickr feed. Experimenting with different tools and techniques, promoting a specific event or product is always great.
But to be truly effective and promote your brand and mission, you need to have a strategic social media plan that outlines the objectives, strategies, and outcomes you are seeking. It should align with your organization’s strategic mission and objectives and how you are using other traditional marketing and public relations techniques to meet them. And it needs to clearly define what success looks like and how you will measure it.
This doesn’t have to be complicated or lengthy. It does need to be fluid and continuously updated as you learn what works and doesn’t work for your organization and goals, and as the social media world constantly changes.
The Direct Business Impact of Social Media Outreach and Engagement
A huge benefit of social networking for most organizations is that the more you can engage and involve your current and potential customers, members, or clients, the more likely you are to retain them and to increase your share of their business. One of the greatest values of social media is to better understand your audience, get instant feedback, and provide an opportunity to listen and engage.