Using your time on LinkedIn well starts with what you want to accomplish and who you want to reach, which I explore in my post, To Make Your LinkedIn Impact, Start with Why. Here are pragmatic tips to maximize your profile and get the most out of LinkedIn once you Read more…
All the great LinkedIn networking strategies and beautiful words in your profile won’t have impact till you have thought through your why. If you don’t know why you want to be on LinkedIn and what you want to achieve, it will be hard to know if you’re successful. Step back Read more…
Each social media site has its own unique personality, community and features. If you’re not familiar with it, the first thing to do is watch, listen and learn. But to use your time well, the key to success is knowing what you want to achieve by using social media. If Read more…
You are your own career planner and coach. Gone are the days when we could rely on others to guide our career, waiting for the next obvious step on the ladder. This is probably for the best, since who knows best where your best interests and dreams lie than yourself? Read more…
This post was originally published in Entrepreneur on April 22, 2014, at http://www.entrepreneur.com/article/233251. Social media can give entrepreneurs the same opportunity to build community and engage customers as their better funded competitors. But when time and resources are limited, it’s crucial to laser focus social-media efforts to achieve goals: Do you Read more…
What is the best way to use social media to increase your organization’s revenue, and communicate with your current and prospective customers, donors, clients, members? Maybe you’ve been using Facebook or LinkedIn for quite a while but you’re not sure it’s doing anything for you. Is it worth the time? Read more…
I hear this question all the time: With so many social media sites and so much information swirling around about what you are “supposed” to do online, does it mean I need a presence everywhere? How do I know what to say on all these sites and understand them all? Can Read more…
With constant changes in the Facebook algorithm and news feed functionality, even the most committed social media fan could get a headache trying to keep up and make sure your audience sees your content. It is disheartening to spend time thinking about what to post on Facebook only to see Read more…
While I am an avid reader of a number of leadership, marketing and social media blogs, many of which are listed in my blog roll on my www.lisadanielpour.com home page, I also squeeze in time to read the latest books that I think will be pivotal to informing my thinking Read more…
People often ask me questions about how to “do” social media right as if it is an amorphous separate new task we need to do well to succeed, disconnected from the other things an organization does. Social media is a powerful platform and tool to build community, interactively communicate, and Read more…