As an eternal optimist, I see change as an open door to learn and explore new possibilities. The reality is the world is changing at a much faster pace than in the past. If you want to stay essential and feel fulfilled in your career and profession, continuously exploring what is Read more…
You are your own career planner and coach. Gone are the days when we could rely on others to guide our career, waiting for the next obvious step on the ladder. This is probably for the best, since who knows best where your best interests and dreams lie than yourself? Read more…
What is the best way to use social media to increase your organization’s revenue, and communicate with your current and prospective customers, donors, clients, members? Maybe you’ve been using Facebook or LinkedIn for quite a while but you’re not sure it’s doing anything for you. Is it worth the time? Read more…
While I am an avid reader of a number of leadership, marketing and social media blogs, many of which are listed in my blog roll on my www.lisadanielpour.com home page, I also squeeze in time to read the latest books that I think will be pivotal to informing my thinking Read more…
People often ask me questions about how to “do” social media right as if it is an amorphous separate new task we need to do well to succeed, disconnected from the other things an organization does. Social media is a powerful platform and tool to build community, interactively communicate, and Read more…
Are you solving problems for your customers, clients, and members or focusing on your organization’s needs instead? While it can be tempting to wax poetically about how wonderful our products, services, and organizations are, our customers, clients, and members care about what they need, not what we have to offer. What Read more…
Do your messaging, mission, stories, and actual customer/member/donor experience align? It takes enormous effort, creativity, and time to deliver your mission, use effective messaging, and make it come alive through compelling stories. But it means nothing if the actual experience your customers, members, or donors have does not match the Read more…
Nothing stirs the imagination like a great story, making them the ideal tool to make your organization’s mission, message, and product benefits truly come to life. Whether you are a nonprofit making your cause resonate with donors and volunteers or a small business capturing the attention of potential customers and Read more…
Have you articulated the most compelling benefits your organization and products offer that differentiate you from your competitors? Clearly communicating your unique competitive advantage and using it consistently is key to gaining the attention of potential customers, members, and donors. People are busier than ever and have short attention spans to Read more…
When you promote your organization, products, and services, do you emphasize how you deliver unique value based on your customers’ wants and needs…or do you list features that showcase your organization’s strengths? It’s the benefits vs. features issue. Superlative marketing features laser focus on benefits that appeal to your most Read more…