An effective, supportive network can serve as your own personal advisory council and see you through life’s twists and turns. While it can be tempting to reserve networking for job hunting, cultivating your network on an ongoing basis is a powerful strategy for meeting your business and career goals. The best networks are Read more…
The best new products and services fulfill an unmet need of a specific segment of customers, developed based on robust knowledge and understanding of their motivations, daily lives, and problems. But what is the best way to achieve it? Market research, regular conversations, and listening to customers is pivotal, so Read more…
How well do you really know your most important customers, members, clients, or donors? The more you know about your key audience segments, the better you will be able to develop successful products and services that meet their needs and use the language that resonates most with them. Can you Read more…
When you promote your organization, products, and services, do you emphasize how you deliver unique value based on your customers’ wants and needs…or do you list features that showcase your organization’s strengths? It’s the benefits vs. features issue. Superlative marketing features laser focus on benefits that appeal to your most Read more…
What is the most critical factor that individuals and organizations need to succeed in any personal or professional challenge? Reflecting on my conversations with hundreds of people from California to Cleveland to Washington, DC and New York who have shared how the economy has impacted their businesses and personal lives, I believe the answer is resilience.
A strong, resilient spirit sparks the optimism, ingenuity, and foresight to explore new opportunities, adapt to a constantly changing marketplace, and see opportunity in the possibilities ahead.
Adversity happens. There are situations you cannot control, it’s how you react to them that counts. It’s how you try to foresee what might happen in the future and proactively plan that will see you through.