Each social media site has its own unique personality, community and features. If you’re not familiar with it, the first thing to do is watch, listen and learn. But to use your time well, the key to success is knowing what you want to achieve by using social media. If Read more…
One of my favorite things about this time of year is the opportunity to give thanks to the people who make a difference in our lives, whether special mentors, colleagues, or friends. Who made you smile, supported and helped you this year? How can you make a difference in their Read more…
It is so easy to slide into the rabbit hole of procrastination, especially when big projects are looming, your calendar is overflowing with meetings, and your devices keep pinging at you. The urgent, everyday stuff like email and social media can lure us away from what we know is most Read more…
Here are 12 of my favorite ways to save time, with special attention to social media and marketing. For those times when you might feel tempted by the lure of procrastination, also check out my 7 Quick Tips for Overcoming Procrastination. The Big Picture 1. Keep your goals top of Read more…
As an eternal optimist, I see change as an open door to learn and explore new possibilities. The reality is the world is changing at a much faster pace than in the past. If you want to stay essential and feel fulfilled in your career and profession, continuously exploring what is Read more…
You are your own career planner and coach. Gone are the days when we could rely on others to guide our career, waiting for the next obvious step on the ladder. This is probably for the best, since who knows best where your best interests and dreams lie than yourself? Read more…
This post was originally published in Entrepreneur on April 22, 2014, at http://www.entrepreneur.com/article/233251. Social media can give entrepreneurs the same opportunity to build community and engage customers as their better funded competitors. But when time and resources are limited, it’s crucial to laser focus social-media efforts to achieve goals: Do you Read more…
What is the best way to use social media to increase your organization’s revenue, and communicate with your current and prospective customers, donors, clients, members? Maybe you’ve been using Facebook or LinkedIn for quite a while but you’re not sure it’s doing anything for you. Is it worth the time? Read more…
I hear this question all the time: With so many social media sites and so much information swirling around about what you are “supposed” to do online, does it mean I need a presence everywhere? How do I know what to say on all these sites and understand them all? Can Read more…
With constant changes in the Facebook algorithm and news feed functionality, even the most committed social media fan could get a headache trying to keep up and make sure your audience sees your content. It is disheartening to spend time thinking about what to post on Facebook only to see Read more…