I haven’t posted a new article for a while as I’ve been super busy launching my first video game app Cavity Dragons, designed to motivate kids to brush their teeth. I co-founded my business Gooseling, Inc. with my sister and fellow Mompreneur Vicky Keston to teach children social and life Read more…
Are you solving problems for your customers, clients, and members or focusing on your organization’s needs instead? While it can be tempting to wax poetically about how wonderful our products, services, and organizations are, our customers, clients, and members care about what they need, not what we have to offer. What Read more…
Today change is the only constant. The world is in perpetual motion just as most of us are. If we are too distracted by the endless day-to-day tasks to keep an eye on the whole picture we can lose sight of critical trends, technologies, and changes that will affect our Read more…
The best new products and services fulfill an unmet need of a specific segment of customers, developed based on robust knowledge and understanding of their motivations, daily lives, and problems. But what is the best way to achieve it? Market research, regular conversations, and listening to customers is pivotal, so Read more…